Client: Union Station
Toronto, 2023
Union Market at Toronto Union Station is a vibrant culinary destination that showcases a diverse array of authentic food retailers in a contemporary market setting. As one of Canada's busiest locations, it offers a wide selection of gourmet options perfect for a quick grab-and-go lunch or to elevate your dinner experience.
In crafting a graphic design identification for Union Market, we focus on integrating fresh and vibrant colors that evoke the lively atmosphere of the marketplace. Utilizing bold illustrations that celebrate the diverse offerings of local vendors, we enhance the visual narrative while keeping the tone friendly and engaging. This design strategy aligns with Union Market's established brand identity, reflecting its community spirit and eclectic vibe. By adopting playful typography and dynamic layouts, the identity not only captivates the audience but also extends the brand's essence, making it resonant and memorable across various platforms.
Credits:
Agency: Art & Mechanical | Design:
Karolina Gacek | Case Study: Karolina Gacek | Photography:
Spring Morris
