Fusilli is a conceptual brand identity for a modern Italian restaurant, focused on the interplay between contemporary design and traditional influences. The concept explores a typographic system that combines bold, minimalist sans-serif type with elegant script details, creating a dynamic visual contrast. A warm yellow—referencing the color of fresh pasta—is paired with deep black to bring both warmth and clarity. Layouts play with scale, layering, and negative space, balancing maximalist moments with clean, structured compositions to reflect a refined yet approachable dining experience.
CREDITS
concept, design, case study/ Karolina Gacek
illustrations / AI generated ; mockups/ bendito
