Concept Prototype*
SLOOW is a certification dedicated to responsibly sourced wool, ensuring that products are environmentally friendly, fully recyclable, and ethically produced. With a strong focus on animal welfare and sustainability, SLOOW promotes conscious consumer choices by educating on wool care, upcycling, and recycling to extend the lifecycle of wool products.
The name SLOOW reflects the values of slow fashion, mindful living, and responsible decisions, while reading it backward reveals "WOOLS", reinforcing the brand’s core material. The visual identity is clean, modern, and bold, featuring a limited color palette of black, white, and muted green, symbolizing nature and sustainability. The logo primarily focuses on a sheep icon integrated with the letter "W", representing wool and the brand’s mission. With SLOOW, consumers can trust that their wool products align with a sustainable future.
* The registered trademark symbol is included purely as a visual element in the concept prototype. The logo itself is not officially registered.
