(Fusilli Pasta Bar) 2025

Bold type and fresh pasta, reimagining the Italian table.

Logo, Branding, Art direction

Fusilli is a conceptual brand identity for a modern Italian restaurant, focused on the interplay between contemporary design and traditional influences. The concept explores a typographic system that combines bold, minimalist sans-serif type with elegant script details, creating a dynamic visual contrast. A warm yellow—referencing the color of fresh pasta—is paired with deep black to bring both warmth and clarity. Layouts play with scale, layering, and negative space, balancing maximalist moments with clean, structured compositions to reflect a refined yet approachable dining experience.

Credits/ Save the Children, Lindt, Nestle, Opel, Union Station, Aestivum, Andrew Peller, Mattamy Homes, Claro, Budweiser, Molpharma, Simply Protein, North medical Spa, Ren’s Pets

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(Sloow Wool) 2024

A thread of nature, woven for a sustainable future.

Visionary certification for responsibly sourced wool, focused on the interplay between mindful living and the enduring lifecycle of natural materials, where every fiber tells a story of animal welfare and environmental restoration. It stands as a modern bridge between traditional craftsmanship and a sustainable future.